In some ways, it is nothing more than an intensive training session designed to flex some professional muscles. However, there is something quite appealing about Startup Weekend, a three-day mission to create a startup company from scratch. Dubbed by Drama 2.0 as “Web 2.0′s Woodstock,” the gathering was the brainchild of a brainy child (at least by industry standards), 23-year-old graphic designer Andrew Hyde. He helped gather together about 70 people with a mix of experience and skills—entrepeneurs, investors, software developers, Web designers, marketing folk, and a massage therapist—with the goal of birthing a new company.