We get asked that question a lot. By friends, by family members, by businesses. The truth is, there is no single definition. Even in places where it has been in vogue for years, like Scandinavia and Korea, the term is applied in disparate ways. If you ask the faculty and administrators at the IU School of Informatics, it is up to the doctoral students—as the first group of academics with a degree in the field—to address the problem of definition. My own definition has iterated to include that broader need to apply to all informatics fields.