At this time last year, Twitter was just a blip. Today, it is a legitimate and effective way of connecting to others. On Friday, Larry Chiang posted yet another list of how to leverage Twitter for marketing purposes. I worry about strategies for tweeting that don’t start with being authentic.
Tao of Twitter
Ed Dale, a marketer with a training website called The Thirty Day Challenge, published a great mini-talk on the virtues of Twitter from a marketing perspective. Two great observations come out of this: There are many ways to interact with Twitter, and Twitter is side-by-side communication.