Fictional characters using social networking platforms are nothing new, but they can be a entertaining way for fans to share their enthusiasm.
Minimalist marketing
J.J. Abrams—the creator of Lost and Alias—gave a TED talk last year that was published recently on their blog. In it, the filmmaker talks about his fascination with mystery, giving some insight into why his 01.18.08 Project, now known as the movie Cloverfield being released in theatres this week, was marketed largely around the public’s collective interest in the unknown.