Crowdsourced chants. Coordinated apparel. Camping students waiting to sit in the front row. It must be time for a rivalry game.
Crowdsourced Crowds
Hysterical Hoosiers, an initiative to brainstorm creative fan chants for Indiana University basketball games, is off to a good start. But can we avoid f*&#ing is up.
NFL Receiver Catches On to Twitter Power
Arizona Cardinals wide receiver Larry Fitzgerald asked a simple question Sunday night and got 1000 simple answers from fans.
Twitter is the Final Cylon
Fictional characters using social networking platforms are nothing new, but they can be a entertaining way for fans to share their enthusiasm.
Minimalist marketing
J.J. Abrams—the creator of Lost and Alias—gave a TED talk last year that was published recently on their blog. In it, the filmmaker talks about his fascination with mystery, giving some insight into why his 01.18.08 Project, now known as the movie Cloverfield being released in theatres this week, was marketed largely around the public’s collective interest in the unknown.